Two people working on digital marketing

10 reasons Digital Marketing could be your ideal career

16th May 2019

If you value variety and flexibility, digital marketing could be the perfect vocational destination.

If you’re still not convinced, here are 10 reasons it could be your ideal career.

1. Growing industry

Technology is shaping the future and digital marketing is at the vanguard of a movement that’s changing the world. So whether you’re looking for a new career or promotion to a higher level, it offers job security and limitless opportunities to grow.

2. Creative

Whilst technical skills are important in digital marketing, creativity is crucial too. From crafting a perfect press release to creating eye-catching website content, there are ample opportunities to develop inventive and innovative ways to capture customer attention.

3. Diverse

Digital marketing roles are diverse, so anticipate opportunities to learn disciplines beyond your core skill, such as Search Engine Optimisation (SEO), social media or content writing. You’ll never be bored and you’ll develop a deep and diverse skillset. Browse this Prospects digital marketer job profile to find out more about what a generalist role in the industry involves.

4. Flexible

A large portion of a digital marketer’s work can be done from a laptop or mobile device, which makes working remotely for most or all of the time a realistic option. If you want flexible work that fits around your lifestyle, look no further.

5. Fast-paced

Digital marketing is a fast-paced industry that embraces the latest tech advances. So you’ll be learning something new every day which will enrich your career and keep you on your toes.

6. Team and solo work

Most digital marketing roles provide a healthy balance between group and solo work. With teams made up of individuals with diverse skillsets, you’ll be able to contribute to your company whilst collaborating with colleagues to achieve core goals.

7. Opportunities to advance

Land a position with a progressive company and there are opportunities for promotion aplenty in this sector. This makes digital a great career choice for ambitious young people and career changers concerned about getting stuck in entry level positions.

8. Learn from multi-talented team mates

The best digital marketing departments or agencies feature colleagues from many backgrounds. So expect to find yourself working in a melting pot where you’ll pick up new skills from technical, creative and analytical team mates.

9. Sought-after skills

Most businesses require some level of digital literacy from their employees and any enterprise that wants to remain relevant needs a firm digital footprint. Possessing digital marketing skills makes you a top job candidate in almost every employment market.

10. Find the best employment fit

Digital marketing professionals can choose from a wide range of roles in disparate businesses – from in-house marketing teams in multinational corporations to busy marketing agencies who provide services to a range of clients.

So whether you apply your transferrable digital marketing skill suite to a law firm, university or healthcare provider, you’ll find the perfect fit.

Digital marketing is a dynamic career that can open many doors – if it sounds promising, our Online Digital Marketing BSc is the perfect entry point.

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