Online MSc Marketing Course

Postgraduate degree

Become a master of marketing and advance your marketing career with our 100% online CIM accredited MSc Marketing. Develop real-world skills and embrace new opportunities with this cutting-edge course from THE University of the Year

  • Study 100% online to allow for maximum flexibility
  • Learn from experienced and passionate professionals
  • Ideal if you aspire to work in marketing management or leadership roles
  • Enhance your skills and hone your unique approach as a marketer
  • Be part of the University of the Year (THE)

Contact us

About your online MSc Marketing degree

Our MSc Marketing degree is ideal if you are working in a marketing setting, are ambitious to enhance your career prospects and open doors for advancement, or you’re looking to develop the knowledge and skills to support you in your current role.

The cutting-edge course content is continually optimised to reflect what is happening in the business and marketing world, keeping you up to date with the latest trends, models, and case studies.

The course has been designed to be completely asynchronous giving you the flexibility to study, learn and grow, around your other commitments.

Course highlights

  • Gain an in-depth knowledge of the role marketing plays in the wider business context
  • Master the techniques of international marketing, consumer behaviour and brand strategy
  • Advance your understanding of marketing communications
  • Receive support every step of the way from our dedicated distance learning team
  • Accredited by the Chartered Institute of Marketing (CIM)

How you'll study

This course is studied 100% online
Course length

Study this course over 2 years

Start dates

Start in January or September

Application deadlineOur next deadline is

28th June 2024

UK Quality Assured

Course overview

Our online MSc Marketing course will advance your understanding of marketing as a key business function and prepare you for an exciting career in senior marketing roles. You’ll develop the skills, knowledge, and confidence to critically analyse marketing theories and models, overcome or minimise the impact of global business challenges and recognise how to reach new audiences.

This MSc Marketing degree will provide a sound and coherent foundation in master’s level marketing. You’ll develop the ability to critically utilise a range of marketing tools and techniques within a professional context and understand and appraise existing theoretical frameworks. You’ll also create and construct your own frameworks for understanding and analysing marketing processes in diverse organisational types and international contexts.

You’ll develop practical research and analytical skills related to a market-driven strategy, including critically assessing and appraising market-sourced data and information from a variety of organisations to inform strategic marketing decision-making.

The course will also allow you to expand your view of consumer behaviour, covering not only the study of what and how we buy, but also how marketers influence the behaviour of consumers through marketing mix design and implementation. You’ll develop the skills to effectively engage with, analyse and appraise digital marketing and digital consumer behaviour.
You'll learn the techniques of international marketing and how brands can appeal to consumers in different markets, including how to assess opportunities and develop brand strategies appropriate for a variety of international markets.

Your major project will bring everything you’ve learnt together and engage in a substantial research project focussed on a topic relevant to current role, subject specialism or area of interest under the supervision and guidance of a member of the academic staff.

Our MSc Marketing degree will take your understanding of marketing, and its role as a critical business function to the next level, equipping you with the tools and techniques to make a significant contribution to your organisation, or organisations you support as part of a marketing agency role. Successful completion of this online marketing masters will demonstrate a deeper knowledge of marketing management and support career development into more senior marketing leadership roles.

You’ll be supported by our experienced and passionate tutors at every step and have the flexibility to study around your existing commitments.

If you’re not quite ready to study at master’s level, then you might be interested in our IDM-accredited and CIM-recognised Digital Marketing BSc (Hons) degree . If you’d like to talk to one of our friendly advisers, then please do not hesitate to contact us.


Principles of Marketing Management

You'll work through the main theories and principles of marketing for the marketing manager or business leader, understanding how those theories and principles can be applied in practice to a range of business contexts; from business-to-consumer, business-to-business, charities, arts, to tourism and service-based industries. You'll focus particularly on global business challenges; competition and defining value; a digitally based economy; and societal marketing (corporate social responsibility, sustainability, morals and ethics) whilst also understanding the legal framework that impacts marketers and marketing practices such as consumer and data protection laws. This module will challenge you to examine marketing problems that have been faced by brands and organisations to critically analyse their approach and suggest new alternatives. You'll gain a firm grasp of the scope of marketing in general business management and leadership roles as well as a clear understanding of the specialist areas of study and work as you plan your lifelong career in this very broad industry.

Integrated Marketing Communications

You'll use the full range of promotional mix tools, media and messages to examine the field of marketing communications, both online and offline. You'll be encouraged to appreciate the art of advertising by examining iconic print and TV advertising campaigns as well as examples of digital, viral and experiential communications. With a strong focus on employability, you'll develop an understanding of digital marketing tools and techniques, and how traditional channels can support digital to achieve brand objectives. Legal and regulatory aspects of marketing communications will be covered, and you'll critically analyse communication campaigns across a range of contexts from business to consumer, business to business, charities, arts, tourism, public service, etc.

International Marketing and Brand Management

In today’s digital world, big brands are known and coveted by consumers around the world. In fact, social influencers can create a desire for a brand or a product in countries where it is not even available! In this module, you'll learn the techniques of international marketing and how brands can appeal to consumers in different markets, including how to assess market opportunities and develop brand strategies appropriate for a variety of international markets. In particular, you'll learn more about brand management theory and analyse why some brands manage to cut through cultural boundaries to target a broader consumer base. This will involve deconstructing brands to understand the value they create for the consumer and the essence of their appeal. Brand listings will also be examined to understand what makes a brand valuable, how to increase brand equity, and how other brands can improve their ranking.

The Experiential Consumer

This module offers an expanded view of consumer behaviour covering not only the study of what and how we buy, but also how marketers influence the behaviour of consumers through marketing mix design and implementation. The module is informed by psychological and sociological models and theories and by emerging consumer psychology research. You'll critically analyse these theories and models using practical examples of the day-to-day marketing activities of product and service providers with a strong focus on the retail and experience sectors, experiences being taken to mean museums and other visitor-based attractions. Finally, the module explores how consumption affects our environment with a discussion of societal marketing principles.
You'll understand the theory and concepts behind the marketing decisions intended to influence consumer behaviour, but also be able to propose improvements in the way companies communicate with consumers by applying those theories and concepts. This is particularly pertinent in our digital world when consumers can directly, and publicly, communicate with brands via digital channels. Digital consumer behaviour will be an important topic covering issues such as communities, tribes, personas, trolling and fake behaviour, and customer comments/reviews. A growing social and commercial issue is the use of negative comments online to attack businesses, including fake reviews. Debates around how to manage these issues will be explored via emerging literature and company strategies.

Marketing Major Project

This major project module allows you to engage in a substantial individual research project focussed on a topic relevant to current role, subject specialism or area of interest under the supervision and guidance of a member of academic staff. Supervisors will discuss with you the contemporary research problems and issues based on your research and practice, and you will conduct literature reviews, evaluate and critically appraise a range of information, investigate and adopt suitable theoretical frameworks, research methodologies and methods, and process and analyse data to produce a coherent and justified solution to the problem(s) identified. Throughout the module, your supervisor will support you in terms of content and skills development so that you can work semi-autonomously on your individual research project. This is achieved through regular supervisory meetings throughout the year, which will allow for individual discussion of the tasks that will have to be completed to develop the project smoothly.

Modules are subject to change and availability.


We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly acquired skills, such as data management and manipulation and the synthesis of ideas.

How you'll study

Our MSc Marketing course is studied 100% online.

You’ll study through Canvas, our world-class online Learning Management System (LMS), which can be accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments.

On successful completion of your studies you’ll be invited to attend a graduation ceremony on campus. If attending the ceremony in person is not possible then we’ll arrange to have your certificate sent to you.

97% of our alumni surveyed found studying via distance learning either very or quite accessible*

Supported distance learning

We understand that distance learning is different to traditional campus study and if you’re new to online study you may have concerns or apprehensions about studying your MSc Marketing course, and that’s natural.

To help put your mind at ease we have a dedicated Distance Learning Support Team to help and support you throughout your time at ARU, starting with your first online induction and staying with you right through to graduation. In addition, you’ll also be supported by specialist online marketing master’s tutors who are experienced in supporting distance learning students and will provide you with the support you need throughout your studies.

Once you start your online marketing masters, we encourage the creation of online communities and many of our learners find these connections with others invaluable, helping them to stay motivated, share concerns or make new friendships.

Contact us to talk through any questions or concerns or visit our support page for more information about the support services available.

Our support services

Be part of the University of the Year

We're proud to be the Times Higher Education (THE) University of the Year 2023.

The prestigious THE awards honour ’exceptional performance during the 2021-22 academic year, and reflect ARU’s success in delivering high-impact projects during this period, despite the challenges of the Covid-19 pandemic.

The award recognises the difference we make in the region and our communities – while also acknowledging the broader impact of our world-leading research, and the contributions our students and graduates make to society.

 THE 2023 Awards Logo


Professional recognition

Our Marketing MSc is accredited by The Chartered Institute of Marketing (CIM). This demonstrates the qualification has been designed to develop the core skills needed for modern marketers, and the learning outcomes meet the needs and wants of the professional world.

CIM accreditation also offers various benefits during and after your studies, including membership of the CIM Marketing Club during your studies and exemptions towards pursuing a CIM professional marketing qualification.

CIM Accredited Degree



Entry requirements for online MSc Marketing course

  • A first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience.
  • Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing (passed within the past five years) are able to join the master's stage of our award.
  • If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 or equivalent English Language qualification as recognised by ARU.
  • As a distance learner, you'll also need a suitable computer with an internet connection, together with sufficient IT competence to make effective use of our online Learning Management System (LMS) with high-speed internet and email.

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please contact us for further information.

Fees & funding

What could a Marketing MSc do for my career?

Marketing professionals are in high demand with career options available in both marketing agencies and in-house marketing teams, across diverse sectors. Our MSc aims to equip you with the skills to understand and appraise the theoretical frameworks for strategic marketing, marketing management, consumer behaviour and international marketing and branding and to appreciate the practical value of these frameworks in a range of strategic business situations. These are the skills needed by today’s business and marketing leaders. The Marketing MSc will help you to develop in your current marketing role and lay the groundwork for advancing your marketing career, providing you with a competitive edge in a fast-paced, ever-changing landscape.

What job roles can I consider with an MSc Marketing?

The MSc will further develop your skills, knowledge and understanding of marketing as a key business function, opening doors to more senior marketing roles. Job roles may include:

  • Account Manager/Director
  • Corporate Communications Specialist
  • Brand Manager
  • Marketing Manager/Director
  • International Marketing Manager
  • Campaign Manager
  • Strategic Marketing Manager

The MSc in Marketing is also suitable for related roles including Sales Managers and Business Development Managers with a keen interest in marketing.

If you are looking for more information about these job profiles and potential salary earnings see It’s important to note that salaries can vary widely depending on the job role, employer, industry sector and location.

What skills will I get from an online marketing master’s to help my career?

Choosing to study an MSc Marketing online will give you many transferable skills. Here are just some of them:

  • Emphasis on working with others simulating the reality of modern marketing employment
  • You will develop critical awareness and original thinking skills
  • You’ll enhance your analytical and research skills to master’s level
  • Enhance your ability to communicate complex issues and problems
  • Structure compelling and persuasive arguments
  • Work with increasing independence.

What can I study after an online marketing masters?

Depending on your long-term goals and interests you may decide to explore a doctorate qualification. Having a master’s degree under your belt is a key entry requirement in opening doors to study at this level.

Careers Advice Service

Once you become an ARU student you will be able to access our Employability service to help you whatever the stage of your career, whether that’s landing your dream job or the next progression step.

We offer:

  • careers advice, including one-to-one online and telephone appointments with our experienced advisers
  • help with your CV, job searches, applications and interview preparation
  • an online portal packed with useful careers resources
  • our Employability Programme, which helps you hone the skills employers say they want in graduates.


The full tuition fee for our MSc Marketing course is £8,200.

The tuition fees you pay each year for the marketing masters online will be £4,100. The course is studied over 2 years.

Accredited Prior Learning may reduce the tuition fees. This will be confirmed once your application has been submitted.


Your course can be fully funded by the Postgraduate Student Loans now available (subject to eligibility).

We offer payment by instalments, so you can spread the cost of studying with us.

For military students: You can use your ELCs towards this course. Anglia Ruskin University is a recognised ELCAS provider (number 1007). Please contact your Learning Centre for details of ELC, eligibility and how to apply.

For more information on how you fund your studies please see our funding page.

92% of our alumni surveyed said all the effort and expense was worth the outcome*

What our students say

Ben - ARU Student
I encourage anyone who wants the freedom to travel and work while still pursuing their academic interests to consider the distance learning option. 
Read Ben's story
Beth - ARU Distance Learning Student
To be able to delve into a subject that you are passionate about and to explore different topics within that subject was really motivating. You also can’t beat that feeling when you submit an assignment that you worked so hard on! 
Read Beth's story
Sophie - ARU Student
I’ve loved every step of the course. The Learning Management Systems are state of the art and the course tutors are committed to their responsibilities and care about you. 
Read Sophie's story
Michael- ARU Distance Learning Student
Working in industry for many years, the tutors all played pivotal roles in my transition to adapt to academic work. They offered their experience to ensure I was on the right track. 
Read Michael's story

96% of our alumni surveyed would recommend studying with ARU Distance Learning* 

Next application deadline:

28th June 2024

Discover what you're made of.Apply now before the application deadline.

Want to know more about distance learning courses from ARU?

Take a look at the following blogs:

*2023 alumni survey with 158 respondents