Digital Marketing

Digital tools, tactics and technologies continue to transform marketing across the globe in increasingly innovative ways.

Our online digital marketing degree has been developed to create the talented digital marketing professionals forward-thinking organisations need to futureproof their success.

Whether digital marketing is your next career move or want a formal qualification to bolster your existing experience, our online Digital Marketing BSc (Hons) fits the bill.


Digital Marketing — cutting-edge careers

Enhance your marketing career credentials with sought-after skills

Our online digital marketing degree has been designed to develop the latest technical skills and knowledge, underpinned by business and marketing principles. The course covers a wide range of relevant competencies to meet evolving digital challenges and create effective multi-channel campaigns.

You’ll cover everything you need to be a successful marketing professional — including the key principles of marketing, communications, brand management, the customer journey, campaign planning, analysis, data and much more.

Accredited by the IDM

When you successfully complete the degree you'll gain accreditation with the Institute of Data and Marketing (IDM). Accreditation of this course recognises that the syllabus is approved by the Institute and offers you the opportunity to take an IDM Certificate qualification to enhance your employability.

Institute of Data & Marketing - IDM


Our Digital Marketing BSc (Hons) is recognised on the Chartered Institute of Marketing's (CIM) Graduate Gateway, which offers additional membership pathways beyond graduation.

CIM Graduate Gateway

Achieve your potential

See how a flexible and supportive online learning experience has enabled Keaton, Paul and Emily to fit study into their busy lives to achieve their ambitions.

How distance learning with ARU worked for us

Flexible online learning for motivated marketeers

We understand the challenges of studying around work and family responsibilities - that's why our online degrees have in-built flexibility.

You'll study through Canvas, our world-class online Learning Management System (LMS), which can be accessed from your phone, tablet or computer, at home or on the move.

Canvas provides instant access to study materials, forums, and support from tutors and classmates. It's also where you'll submit your assignments and receive feedback.

Our online digital marketing degree

Online Digital Marketing BSc (Hons)

This course is ideal if you’re interested in gaining a firm first foothold in the industry or taking your current career to the next level. It will develop your understanding of the latest marketing theories and explain clearly how to put them into practice for your business or organisation.

See course details

Get in touch

If you’d like to talk to our experienced team about our online digital marketing degree, ARU or any aspect of studying via distance learning then please do not hesitate to contact us.